How to Build Your Core
Listen to blog here: If you are reading this for tips on building rock-hard 6-pack abs, this isn’t the article for you. Now, if you are looking to develop an apparel program that is rock solid and provides an excellent revenue stream for your business, this is the place for you. Whether or not clothing is a main vertical for your business, apparel can be an excellent generator for building brand awareness, fostering loyalty, and developing your fan club, and ultimately driving profitability. Even businesses where clothing has been secondary to what the brand is known for (such as a
The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?
Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look at branded apparel. What is the Difference? Off-the-Shelf Promotional Products: These are ready-to-go products that are pulled off the shelf and are customizable with your logo, slogan, or messaging. Custom Products: Custom products are tailor made and specifically designed for
Navigating Forced and Prison Labor in the Fashion Industry: Ensuring Ethical Manufacturing
In recent news, the prevalence of forced labor and unethical manufacturing practices in the fashion industry have once again taken center stage. This has sparked a vital conversation within our latest episode of Clothing Coulture, where we explored the complexities surrounding this controversial issue. From differentiating between forced and prison labor, to identifying steps companies can take to ensure ethical manufacturing overseas, our discussion aims to shed light on practices that safeguard both brand integrity and human rights. Certification and In-Person Factory Inspections One critical strategy to ensure ethical manufacturing is through rigorous factory inspections and certifications. Clothing Coulture Co-Host,
Geopolitics and Sustainable Fashion: A Complex Journey
Listen to the blog here: Have you ever wondered why European initiatives look so different from the American approach to sustainability? A fundamental answer is geopolitics. This is the study of how politics, economics, and geography interact to influence national policy, providing extra context behind foreign policy decisions. Geopolitics helps us to understand the limitations and areas of opportunity for fashion businesses regarding sustainability. Let’s break down some geopolitical factors as they relate to sustainability in apparel and identify what we need to do in the future. Geopolitical Influence on Fashion Sustainability Regulations Geopolitics deeply shapes the laws that impact
The Power of Compelling E-Commerce and Editorial Photography
Living in the digital age, the success of your apparel business depends on more than just the quality of your products. Now more than ever, consumers are turning to online shopping, making the presentation of your brand and products the key to success. There are many components to the overall presentation to consider. The photography you choose should feature the right balance between e-commerce and editorial photos, while harnessing the skills of an aligned photographer. The Impact of Visuals on Consumer Behavior As humans, we are pulled in by visuals, and when it comes to online shopping, the saying “a
Navigating the Complexities of Global Supply Chain Disruptions
The Impact of New US Tariffs on Global Supply Chains The introduction of new tariffs by the Biden administration has added another layer of complexity to an already tumultuous global supply chain landscape. According to Bret Schnitker, with “an additional $18 billion in tariffs on goods like EVs, batteries, steel, critical minerals, and semiconductors,” The ripples are far-reaching. Despite these tariffs not directly impacting the apparel industry, their effect is already felt. Bret articulated, “The Chinese, knowing these tariffs are coming into place, have started to take all the goods that are in production and move them as quickly as
Optimizing the Last Mile: How Smart Delivery Can Transform Retail Logistics
Are retail logistics stuck in the fast lane? Perhaps it’s time for a strategic detour. Clothing Coulture Podcast hosts Bret Schnitker and Emily Lane spoke with industry veteran Mike Robinson of The Eighth Notch in the episode “Transforming Retails Last Mile: Enhancing Efficiency & achieving Carbon Neutrality” to explore this very topic. With a wealth of experience in retail logistics, Robinson unveils a revolutionary approach to improving delivery efficiency, reducing costs, and benefiting the environment. Here’s how changing a simple element in the delivery process could usher in a new era for retail logistics. How Changing Delivery Timing Saves Both Money
The Evolution of Sustainable Fashion with Stuart Trevor
In a recent episode of the Clothing Coulture podcast, Stuart Trevor, founder of All Saints and now the eponymous brand Stuart Trevor, discussed his journey in the fashion industry and his new venture focused on sustainability. Trevor’s innovative approach to addressing the environmental impact of the apparel industry offers a fresh perspective on how we can create a more sustainable future. The Need for Change Trevor’s decision to start his own brand, All Saints, was driven by a desire to create a unique and edgy fashion label. However, as he delved deeper into the industry, he became increasingly aware of
Elevate Your Fashion Game with Stars Design Group
In the dynamic world of fashion, where global trends and consumer demands are ever-evolving, large apparel companies need a partner that not only understands the intricacies of the industry but also brings a wealth of experience and innovation to the table. With more than 30 years of leadership in the industry, Stars Design Group, Inc. is that partner. Why Stars Design Group? Global Reach, Local Insight: With an international presence, having offices worldwide, Stars Design Group offers a unique blend of global trends and local market insights, ensuring your apparel resonates with consumers worldwide. Tailored Solutions: Whether it’s high fashion
The Entrepreneurial Journey with Stuart Weitzman
In the latest episode of Clothing Coulture, hosts Bret Schnitker and Emily Lane were joined by Stuart Weitzman, a legendary figure in the fashion industry. Weitzman shares his unique journey from designer to entrepreneur, building a legacy business that spanned over five decades. Through his story, they explore the good decisions, bad decisions, twists, and turns that shaped his career. Weitzman’s ability to balance his creative right brain with his business acumen led to the success of his brand, which he eventually sold to a multi-billion-dollar fashion holding company. The Evolution of a Brand Stuart Weitzman Black City Leather Thigh