For many, starting a business or brand sounds like a dream come true. There’s no boss to report to, and you make your own rules. Becoming an entrepreneur may seem like the ideal career path, but that dream can slip away, without a solid foundation. If done right, the brand has the potential to become a multi-million-dollar company. Done incorrectly … Read More
Apparel Programs as a Brand Extension
It is an iconic piece of apparel that spans gender, socio-economic status and geographic location. The t-shirt is universal fashion that fits all sizes and can be dressed up or down. While graphic t-shirts are a staple in our wardrobe, they are historically a relatively new garment. Printed t-shirts date back to 1942, when an Air Corps Gunnery School shirt … Read More
Capturing Brand Aesthetic through Apparel Design
This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More
How to Protect Your Apparel Business in Volatile Times
It’s clear today that we are living in unprecedented times. For many in apparel industry sourcing roles, it is hard to find time and clarity to understand the ever-changing landscape. Over the last few years, businesses in the apparel industry have had to contend with tariffs, rising labor costs, decreasing retails, higher quality expectations, sustainability … the list goes on. … Read More
Clothing Manufacturers: Taking on the Risk
When teaming up with an apparel manufacturer to develop your clothing designs, or to help you build an apparel line, you gain much more than simple product development. These experts shoulder a great deal of responsibility to bring your ideas to life in an ethical manner while following legal and financial guidelines. Without their supporting hand, your clothing line can … Read More
- Page 1 of 2
- 1
- 2