The fashion industry is constantly evolving, and it is crucial for buyers to stay ahead of the curve. Managing margins while still meeting customer expectations is a delicate balancing act that is becoming even more challenging as material, labor, and shipping costs fluctuate. Missing the mark on the customer’s quality expectations, could negatively impact brand loyalty, sending them straight to … Read More
Designing High-Performance Clothing for Functionality
Creating high-performance clothing is a challenging task that requires a deep understanding of fabric selection, functionality, design, fit, and garment construction. If one element is wrong, the garment may no longer function in the rigorous conditions of the activity. Adding to the complexity, some details may counteract each other, rendering one, or both ineffective. Every decision in the process is … Read More
Fashion Designer Spotlight – Lewis Remele
Fashion designers are a best kept secret in the industry. As consumers we know the key figures behind Versace, Gucci, and Chanel, but the people within the fashion house designing the pieces remain nameless fixtures behind the scenes. Many of the masterminds behind these intricate concepts are highly educated individuals with a vast array of knowledge in both art and … Read More
The Guide to Starting a Fashion Brand & Business
For many, starting a business or brand sounds like a dream come true. There’s no boss to report to, and you make your own rules. Becoming an entrepreneur may seem like the ideal career path, but that dream can slip away, without a solid foundation. If done right, the brand has the potential to become a multi-million-dollar company. Done incorrectly … Read More
Apparel Programs as a Brand Extension
It is an iconic piece of apparel that spans gender, socio-economic status and geographic location. The t-shirt is universal fashion that fits all sizes and can be dressed up or down. While graphic t-shirts are a staple in our wardrobe, they are historically a relatively new garment. Printed t-shirts date back to 1942, when an Air Corps Gunnery School shirt … Read More