The fascinating world of uniforms and workwear once looked at as seemingly mundane garments has evolved into powerful tools for branding, employee satisfaction, and even personal identity. There are key benefits of well-designed uniform programs, the psychology behind wearing them, and the various factors that contribute to making it a successful program. From Functional Necessity to Fashionable Statements Historically, uniforms … Read More
Avoiding Pilling During the Product Development Stage
Have you ever purchased a sweater and been so excited to wear it out? After a day and maybe a wash later, it’s covered in fuzz balls and its feeling and quality as decreased. As a sweater weather advocate, this happens to me all the time. I’m constantly pulling the pilling fabric off and hand-washing my garments to insure that … Read More
Apparel Programs as a Brand Extension
It is an iconic piece of apparel that spans gender, socio-economic status and geographic location. The t-shirt is universal fashion that fits all sizes and can be dressed up or down. While graphic t-shirts are a staple in our wardrobe, they are historically a relatively new garment. Printed t-shirts date back to 1942, when an Air Corps Gunnery School shirt … Read More
Stars Design Group Partners with threeASFOUR to produce new line
SAINT LOUIS, Mo — St Louis based fashion design and production house, Stars Design Group (SDG), is excited to announce it has teamed up with iconic New York fashion design collective threeASFOUR to develop and produce its new scalable lifestyle brand threeASFOUR asONE. SDG executives, Bret Schnitker (CEO) and Emily Lane (Chief Strategy Officer) were on hand when the new … Read More
Moving Production while Managing a Manufacturing Portfolio
The question: “How can we move our production out of China to domestic or nearshore options?” is becoming a daily conversation. Considering that China supports nearly 80 percent of the world’s apparel manufacturing, there is not a simple answer to this question, nor an immediate “flip the switch” solution. With planning and awareness of strengths by country, however, there are … Read More