Why Fashion Brands Are Hungry for Food Imagery

In recent years, a surprising ingredient has found its way into fashion advertising: food. From high-end luxury labels to streetwear brands, food imagery is becoming a visual staple in campaigns designed to capture consumer attention. But why are so many fashion houses suddenly pairing handbags with pastries or couture with cappuccinos? The answer lies in the powerful, universal appeal of … Read More

The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?

Hoodies on a clothing rack

Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More

What Came First: Fashion or Interior Design? The Chicken or The Egg?

Image of a man and women in their colorful home

Header Image: The Times, photographed by Lorne Campell/Guzelian. Make-up: Lauren Curtis Generational Media Influence Coming of age in the era of social media accompanied by the rise of influencers, I learned about the worlds of fashion and interior design through a screen. I did not have Cosmopolitan, Elle, or Vanity Fair magazines on my coffee table, instead I would scroll … Read More

Capturing Brand Aesthetic through Apparel Design

YSL red bag with an iPhone that has an Instagram page up, in front of the bag there is a Chanel perfume and some earings

This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More