Apparel Programs as a Brand Extension

It is an iconic piece of apparel that spans gender, socio-economic status and geographic location. The t-shirt is universal fashion that fits all sizes and can be dressed up or down. While graphic t-shirts are a staple in our wardrobe, they are historically a relatively new garment. Printed t-shirts date back to 1942, when an Air Corps Gunnery School shirt … Read More

Moving Production while Managing a Manufacturing Portfolio

The question: “How can we move our production out of China to domestic or near shore options?” is becoming a daily conversation. Considering that China supports nearly 80 percent of the worlds apparel manufacturing, there is not a simple answer to this question, nor an immediate “flip the switch” solution. With planning and awareness on strengths by country however, there … Read More

Going from a Material World to Virtual in Fashion

{As we navigate this ever-evolving landscape, we decided to have a little extra fun with this article. We hope you enjoy the musical playlist that “just so happens” to align with each section. Find the playlist at the bottom of the article, grab a coffee or beverage of choice, push play, and read on}. Material Girl – A Material World … Read More

Implementing 3D Design Into Apparel Manufacturing Workflow

Change is hard and big changes can seem overwhelming. As the fashion industry transitions into 3D design technology there are many challenges, but all are easily managed if you have the right mindset, infrastructure and support. Stars Design Group is built on the foundation of combining talent with technology, adopting 3D design nearly a decade ago. Now that 3D fashion … Read More

Capturing Brand Aesthetic through Apparel Design

YSL red bag with an iPhone that has an Instagram page up, in front of the bag there is a Chanel perfume and some earings

This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More