Designer’s responsibilities vs. Manufacturer’s responsibilities Building an iconic clothing line relies on epic apparel, timing, a little luck, and a solid relationship with an expert in the manufacturing process. When you begin discussions with a potential manufacturing partner, it’s important to lay out your expectations and reasonable to expect a clothing supplier to do the same. Show them you care … Read More
CMT vs FPP: Which is the Best Avenue for Your Apparel?
Choosing a manufacturer for your apparel line is a big decision. Your vision for the brand cannot come to fruition without knowing exactly who you are working with, and what their capabilities are. If you are new to the apparel “game”, or struggling to build your brand, take a step back and reevaluate your product development and manufacturing strategy. Some … Read More
Lifestyle Branding
Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More
Technology Boom in the Midwest
In recent years, the Midwest has welcomed tech companies in with open arms as they leave the coasts to call inland states home. The advantages of conducting business in these previously overlooked cities are bountiful. Companies are drawn to the lower cost of operations, more affordable talent, and the convenience of a central location. While the new trend is exciting … Read More
The Power of Uniforms
Look Good. Feel Good. Perform Exceptionally. Is productivity down? Don’t underestimate the impact uniforms have on your brand’s reputation and your employee’s potential. If you’re a company with a large workforce that wears uniforms, building strong customer relationships and improving brand recognition are key initiatives. To successfully accomplish this, it is crucial that employees appear professional and … Read More
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