The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?

Hoodies on a clothing rack

Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More

Geopolitics and Sustainable Fashion: A Complex Journey

A globe turned to Europe

Listen to the blog here: Have you ever wondered why European initiatives look so different from the American approach to sustainability? A fundamental answer is geopolitics. This is the study of how politics, economics, and geography interact to influence national policy, providing extra context behind foreign policy decisions. Geopolitics helps us to understand the limitations and areas of opportunity for … Read More

The Power of Compelling E-Commerce and Editorial Photography

Cover image of a women in a chair

Living in the digital age, the success of your apparel business depends on more than just the quality of your products. Now more than ever, consumers are turning to online shopping, making the presentation of your brand and products the key to success. There are many components to the overall presentation to consider. The photography you choose should feature the … Read More

Navigating the Complexities of Global Supply Chain Disruptions

The world map with pins on different countries

The Impact of New US Tariffs on Global Supply Chains The introduction of new tariffs by the Biden administration has added another layer of complexity to an already tumultuous global supply chain landscape. According to Bret Schnitker, with “an additional $18 billion in tariffs on goods like EVs, batteries, steel, critical minerals, and semiconductors,” The ripples are far-reaching. Despite these … Read More

Optimizing the Last Mile: How Smart Delivery Can Transform Retail Logistics

Are retail logistics stuck in the fast lane? Perhaps it’s time for a strategic detour. Clothing Coulture Podcast hosts Bret Schnitker and Emily Lane spoke with industry veteran Mike Robinson of The Eighth Notch in the episode “Transforming Retails Last Mile: Enhancing Efficiency & achieving Carbon Neutrality” to explore this very topic. With a wealth of experience in retail logistics, Robinson … Read More