The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?

Hoodies on a clothing rack

Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More

The Evolution of Sustainable Fashion with Stuart Trevor

Stuart Trevor

In a recent episode of the Clothing Coulture podcast, Stuart Trevor, founder of All Saints and now the eponymous brand Stuart Trevor, discussed his journey in the fashion industry and his new venture focused on sustainability. Trevor’s innovative approach to addressing the environmental impact of the apparel industry offers a fresh perspective on how we can create a more sustainable … Read More

The Entrepreneurial Journey with Stuart Weitzman

Photo of stuart weitzman

In the latest episode of Clothing Coulture, hosts Bret Schnitker and Emily Lane were joined by Stuart Weitzman, a legendary figure in the fashion industry. Weitzman shares his unique journey from designer to entrepreneur, building a legacy business that spanned over five decades. Through his story, they explore the good decisions, bad decisions, twists, and turns that shaped his career. … Read More

Threads of Power: Geopolitical Influences on the Fashion Industry

runway show

In the intricate world of fashion, the threads of style are often woven with the geopolitical landscape. From the choice of materials to the trends that dominate the runways, geopolitical influences play a significant role in defining the fashion narrative. In this article, we explore the fascinating intersection of politics and style, unveiling the impact of geopolitical factors on the … Read More

Designing High-Performance Clothing for Functionality

A hiker on top of a mountain walking on the rocks

Creating high-performance clothing is a challenging task that requires a deep understanding of fabric selection, functionality, design, fit, and garment construction. If one element is wrong, the garment may no longer function in the rigorous conditions of the activity. Adding to the complexity, some details may counteract each other, rendering one, or both ineffective. Every decision in the process is … Read More