Today’s fashion marketing is undergoing a profound shift, shaped by changing consumer expectations, emerging technologies, and a renewed emphasis on authenticity. In the Clothing Coulture episode “How Fashion Marketing Is Evolving for Today’s Audience,” hosts Bret Schnitker and Emily Lane explore how branding is adapting to stay culturally relevant. From evolving aesthetics to AI-driven personalization and the growing need for … Read More
Lifestyle Branding In The Fashion Industry
Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More