The Guide to Starting a Fashion Brand & Business

Graphic gray and yellow background of African-American male hands typing on laptop keyboard while working at desk, top down view, copy space

For many, starting a business or brand sounds like a dream come true. There‚Äôs no boss to report to, and you make your own rules. Becoming an entrepreneur may seem like the ideal career path, but that dream can slip away, without a solid foundation. If done right, the brand has the potential to become a multi-million-dollar company. Done incorrectly … Read More

Apparel Programs as a Brand Extension

Fashion designer drawing new models for the spring collection

It is an iconic piece of apparel that spans gender, socio-economic status and geographic location. The t-shirt is universal fashion that fits all sizes and can be dressed up or down. While graphic t-shirts are a staple in our wardrobe, they are historically a relatively new garment. Printed t-shirts date back to 1942, when an Air Corps Gunnery School shirt … Read More