In the ever-evolving landscape of fashion, the journey toward sustainability is fraught with challenges, complexities, and opportunities. As the industry strives to align with rising consumer consciousness, the dialogue surrounding greenwashing versus genuine eco-friendly initiatives remains paramount. In a recent episode of Clothing Coulture, Bret Schnitker and Emily Lane shed light on this multifaceted issue, offering valuable insights and guidance for fashion brands navigating the murky waters of sustainability. The Complexity of Greenwashing in Fashion Greenwashing is often viewed through a narrow lens where companies falsely claim eco-friendly practices to capture consumer interest and market share. However, as Bret Schnitker

Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look at branded apparel. What is the Difference? Off-the-Shelf Promotional Products: These are ready-to-go products that are pulled off the shelf and are customizable with your logo, slogan, or messaging. Custom Products: Custom products are tailor made and specifically designed for

Listen to the blog here: Have you ever wondered why European initiatives look so different from the American approach to sustainability? A fundamental answer is geopolitics. This is the study of how politics, economics, and geography interact to influence national policy, providing extra context behind foreign policy decisions. Geopolitics helps us to understand the limitations and areas of opportunity for fashion businesses regarding sustainability. Let’s break down some geopolitical factors as they relate to sustainability in apparel and identify what we need to do in the future. Geopolitical Influence on Fashion Sustainability Regulations Geopolitics deeply shapes the laws that impact

Living in the digital age, the success of your apparel business depends on more than just the quality of your products. Now more than ever, consumers are turning to online shopping, making the presentation of your brand and products the key to success. There are many components to the overall presentation to consider. The photography you choose should feature the right balance between e-commerce and editorial photos, while harnessing the skills of an aligned photographer. The Impact of Visuals on Consumer Behavior As humans, we are pulled in by visuals, and when it comes to online shopping, the saying “a

Are retail logistics stuck in the fast lane? Perhaps it’s time for a strategic detour. Clothing Coulture Podcast hosts Bret Schnitker and Emily Lane spoke with industry veteran Mike Robinson of The Eighth Notch in the episode “Transforming Retails Last Mile: Enhancing Efficiency & achieving Carbon Neutrality” to explore this very topic. With a wealth of experience in retail logistics, Robinson unveils a revolutionary approach to improving delivery efficiency, reducing costs, and benefiting the environment.  Here’s how changing a simple element in the delivery process could usher in a new era for retail logistics. How Changing Delivery Timing Saves Both Money

In a recent episode of the Clothing Coulture podcast, Stuart Trevor, founder of All Saints and now the eponymous brand Stuart Trevor, discussed his journey in the fashion industry and his new venture focused on sustainability. Trevor’s innovative approach to addressing the environmental impact of the apparel industry offers a fresh perspective on how we can create a more sustainable future. The Need for Change Trevor’s decision to start his own brand, All Saints, was driven by a desire to create a unique and edgy fashion label. However, as he delved deeper into the industry, he became increasingly aware of