Designer’s responsibilities vs. Manufacturer’s responsibilities Building an iconic clothing line relies on epic apparel, timing, a little luck, and a solid relationship with an expert in the manufacturing process. When you begin discussions with a potential manufacturing partner, it’s important to lay out your expectations and reasonable to expect a clothing supplier to do the same. Show them you care … Read More
CMT vs FPP: Which is the Best Avenue for Your Apparel?
Choosing a manufacturer for your apparel line is a big decision. Your vision for the brand cannot come to fruition without knowing exactly who you are working with, and what their capabilities are. If you are new to the apparel “game”, or struggling to build your brand, take a step back and reevaluate your product development and manufacturing strategy. Some … Read More
Lifestyle Branding In The Fashion Industry
Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More
Stars Design Group Wins St. Louis 2017 Business of The Year Award
St. Louis Apparel Manufacturer Wins Business of The Year While Experiencing Rapid Growth St. Louis, MO: Stars Design Group is honored to have received the St. Louis Business of The Year Award for 2017 after being selected from a large pool of other potential candidates’ in the area during The City of St. Louis Business Celebration Luncheon Event. Mayor Lyda … Read More
The Power of Uniforms | From a Apparel Manufacturer Perspective
Look Good. Feel Good. Perform Exceptionally. Is productivity down? Don’t underestimate the impact uniforms have on your brand’s reputation and your employee’s potential. If you’re a company with a large workforce that wears uniforms, building strong customer relationships and improving brand recognition are key initiatives. To successfully accomplish this, it is crucial that employees appear professional and approachable … Read More