The fascinating world of uniforms and workwear once looked at as seemingly mundane garments has evolved into powerful tools for branding, employee satisfaction, and even personal identity. There are key benefits of well-designed uniform programs, the psychology behind wearing them, and the various factors that contribute to making it a successful program. From Functional Necessity to Fashionable Statements Historically, uniforms … Read More
Managing Margins and Meeting Expectations in Fashion Industry
The fashion industry is constantly evolving, and it is crucial for buyers to stay ahead of the curve. Managing margins while still meeting customer expectations is a delicate balancing act that is becoming even more challenging as material, labor, and shipping costs fluctuate. Missing the mark on the customer’s quality expectations, could negatively impact brand loyalty, sending them straight to … Read More
Stars Design Group Partners with threeASFOUR to produce new line
SAINT LOUIS, Mo — St Louis based fashion design and production house, Stars Design Group (SDG), is excited to announce it has teamed up with iconic New York fashion design collective threeASFOUR to develop and produce its new scalable lifestyle brand threeASFOUR asONE. SDG executives, Bret Schnitker (CEO) and Emily Lane (Chief Strategy Officer) were on hand when the new … Read More
Moving Production while Managing a Manufacturing Portfolio
The question: “How can we move our production out of China to domestic or nearshore options?” is becoming a daily conversation. Considering that China supports nearly 80 percent of the world’s apparel manufacturing, there is not a simple answer to this question, nor an immediate “flip the switch” solution. With planning and awareness of strengths by country, however, there are … Read More
Missouri textile and fashion experts instrumental in building Salvadoran apparel industry
SAINT LOUIS, Mo — Stars Design Group, a global fashion design & production house based in Saint Louis, Missouri, is providing support to the U.S. government Commercial Law Development Program (CLDP) in El Salvador. In February, 2020, CEO Bret Schnitker and chief strategy officer (CSO) Emily Lane joined a delegation of textile and apparel experts invited to El Salvador to … Read More