As human beings, many share similar paths in life: we graduate high school, go to college, land our dream job, get married, and have children. For the most part, these milestones are achievable, depending on where you live in the world and your circumstances. Throughout our life journey, we accumulate things. However, many of us don’t think about where our … Read More
Apparel Sourcing and Production in a New World
Message Exhaustion Television news reports, social media streams, radio stations, and more inundate us with messages and warnings about COVID-19 and remind us about its ever-changing impact on our lives. While this unrelenting news stream can leave us feeling exhausted with little energy to consume more on the topic, the truth is that we are still experiencing the effects of … Read More
Managing the Shifting Landscape in Fashion & Production
As the effects of COVID-19 ripple throughout every industry imaginable, it can be hard to keep up with the compounding effects and the way clothing trends are shifting. The way we do things is changing, and the way we dress is no exception. People are staying in more, dressing for comfort, and some are living pajamas for days. Others are … Read More
Fashion Industry: Evolution Not Revolution
Throughout my career in the apparel industry, I have been designing and developing fashion lines for clients. Guiding my advice on direction and decisions has been a straightforward phrase: fashion is evolution, not revolution. Today, this phrase rings more accurate than ever, crystalizing the core foundations of success for the fashion industry in our push to a post-COVID world. Lectures, … Read More
Lifestyle Branding In The Fashion Industry
Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More