As the effects of COVID-19 ripple throughout every industry imaginable, it can be hard to keep up with the compounding effects and the way clothing trends are shifting. The way we do things is changing, and the way we dress is no exception. People are staying in more, dressing for comfort, and some are living pajamas for days. Others are … Read More
Fashion Industry: Evolution Not Revolution
Throughout my career in the apparel industry, I have been designing and developing fashion lines for clients. Guiding my advice on direction and decisions has been a straightforward phrase: fashion is evolution, not revolution. Today, this phrase rings more accurate than ever, crystalizing the core foundations of success for the fashion industry in our push to a post-COVID world. Lectures, … Read More
Lifestyle Branding In The Fashion Industry
Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More
Shoot For The Stars (How to gain 5-Star Ratings)
How five-star reviews impact a company’s reputation and create powerful bonds with loyal consumers and partners. In the modern world, everyone with internet access has a voice – one that can seriously impact your apparel line’s reputation. Consumers are eager to share experiences with their peers, good or bad. Positive reviews entice new clients and maintain existing relationships. For … Read More