Lifestyle Branding In The Fashion Industry

Lifestyle editorial photo of a women in front of a brick building with windows.

Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More

Shoot For The Stars (How to gain 5-Star Ratings)

5 gold stars with a pointer finger pointing at the middle star.

How five-star reviews impact a company’s reputation and create powerful bonds with loyal consumers and partners.   In the modern world, everyone with internet access has a voice – one that can seriously impact your apparel line’s reputation. Consumers are eager to share experiences with their peers, good or bad. Positive reviews entice new clients and maintain existing relationships. For … Read More