Lifestyle Branding In The Fashion Industry

Lifestyle editorial photo of a women in front of a brick building with windows.

Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More

The Power of Uniforms | From a Apparel Manufacturer Perspective

Blue, grey and black blazers on a clothing rack.

Look Good. Feel Good. Perform Exceptionally.   Is productivity down? Don’t underestimate the impact uniforms have on your brand’s reputation and your employee’s potential.   If you’re a company with a large workforce that wears uniforms, building strong customer relationships and improving brand recognition are key initiatives. To successfully accomplish this, it is crucial that employees appear professional and approachable … Read More