CMT vs FPP: Which is the Best Avenue for Your Apparel?

sewing machine in a factory

Choosing a manufacturer for your apparel line is a big decision. Your vision for the brand cannot come to fruition without knowing exactly who you are working with, and what their capabilities are. If you are new to the apparel “game”, or struggling to build your brand, take a step back and reevaluate your product development and manufacturing strategy. Some … Read More

Lifestyle Branding In The Fashion Industry

Lifestyle editorial photo of a women in front of a brick building with windows.

Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More

The Power of Uniforms | From a Apparel Manufacturer Perspective

Blue, grey and black blazers on a clothing rack.

Look Good. Feel Good. Perform Exceptionally.   Is productivity down? Don’t underestimate the impact uniforms have on your brand’s reputation and your employee’s potential.   If you’re a company with a large workforce that wears uniforms, building strong customer relationships and improving brand recognition are key initiatives. To successfully accomplish this, it is crucial that employees appear professional and approachable … Read More