Creating high-performance clothing is a challenging task that requires a deep understanding of fabric selection, functionality, design, fit, and garment construction. If one element is wrong, the garment may no longer function in the rigorous conditions of the activity. Adding to the complexity, some details may counteract each other, rendering one, or both ineffective. Every decision in the process is … Read More
Apparel Programs as a Brand Extension
It is an iconic piece of apparel that spans gender, socio-economic status and geographic location. The t-shirt is universal fashion that fits all sizes and can be dressed up or down. While graphic t-shirts are a staple in our wardrobe, they are historically a relatively new garment. Printed t-shirts date back to 1942, when an Air Corps Gunnery School shirt … Read More
Stars Design Group CEO, Bret Schnitker, Named 2023 St. Louis Titan 100
Titan CEO and headline sponsor Wipfli LLP are pleased to announce Bret Schnitker as a 2023 St. Louis Titan 100. The Titan 100 program recognizes St. Louis’s Top 100 CEO’s & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. Collectively the 2023 St. Louis Titan … Read More
Stars Design Group Partners with threeASFOUR to produce new line
SAINT LOUIS, Mo — St Louis based fashion design and production house, Stars Design Group (SDG), is excited to announce it has teamed up with iconic New York fashion design collective threeASFOUR to develop and produce its new scalable lifestyle brand threeASFOUR asONE. SDG executives, Bret Schnitker (CEO) and Emily Lane (Chief Strategy Officer) were on hand when the new … Read More
Going from a Material World to Virtual in Fashion
{As we navigate this ever-evolving landscape, we decided to have a little extra fun with this article. We hope you enjoy the musical playlist that “just so happens” to align with each section. Find the playlist at the bottom of the article, grab a coffee or beverage of choice, push play, and read on}. Material Girl – A Material World … Read More