How five-star reviews impact a company’s reputation and create powerful bonds with loyal consumers and partners.
In the modern world, everyone with internet access has a voice – one that can seriously impact your apparel line’s reputation. Consumers are eager to share experiences with their peers, good or bad. Positive reviews entice new clients and maintain existing relationships.
For online-clothing retailers – there are challenges unique to the industry. Traditionally, potential buyers would enter a dressing room to get a better idea of how clothing will feel and perform in real time. This is not the case with online purchases. When a consumer buys clothing online, they put their trust in a company’s description and more importantly – reviews from real people.
The Power of the Stars
A recent study by the Local Consumer Review Survey shows that 84% of people trust online reviews as much as a personal recommendation. This high percentage shows exactly why your business should emphasize providing positive experiences your customers that they will want to talk about!
Here are some other eye-opening statistics revealed by the study.
- 90% of consumers read less than 10 reviews before forming an opinion about a business. It’s crucial that five-star reviews dominate the top of your results.
- 54% of people will visit a company’s website after reading positive reviews. Five-star reviews draw traffic to your site where consumers can get to know your business better.
- 58% of consumers say the star rating is the most important factor in determining whether or not to buy from a particular business.
In the highly competitive clothing market, a solid five-star rating gives potential buyers more confidence in your brand.
Are You Hurting Your Reviews?
A major concern in the ecommerce clothing industry, is the dreaded – Return. Studies show that at least 30% of all products ordered online are returned, as compared to 8.89% in brick-and-mortar stores.
This is largely due to a discrepancy between how a product appears online, and what the customer actually receives. Return-shipping costs can be devastating to your company’s bottom line.
67% of shoppers check the returns page before they even make a purchase! If your policy doesn’t cover ship-back costs, it’s likely you’re missing a huge market of consumers who won’t even give you a chance. But…if you do pay for return costs, you’re digging into your profits and may still lose customers who have been turned off from your brand.
The Solution? – Offer Clothing That Doesn’t Warrant a Return.
Of course, no one designs clothing with the intention of it being returned by disgruntled customers, but not all apparel is created equally. It pays to be sure that your clothing is being designed in a manner consistent with customer expectations, and that there is enough information available for a client to make a properly informed purchase.
Technology in Apparel Design
Employing an apparel manufacturer who takes advantage of modern technology in their design process is imperative to your company’s bottom line in this digital age.
Many apparel companies are utilizing cutting-edge design technology that uses real-life avatars based on scientific data for replicating the most optimal body dimensions to fit today consumers. This can provide information to improve fit, so that you can be confident in your apparel collections. Seeking out a company with these capabilities can go a long way towards building customer confidence, reducing returns, and establishing your brand.
You should be able to see how your apparel will perform before the production process.
Does Your Apparel Manufacturer Do the Following?
- Apply scientific data to establish the best blocks and grade rule specs.
- Simulate garment pressure and tension to ensure your clothing will react efficiently
Apply real-world experience in fabric selection to meet the performance and wearability standards for your demographic
- Create virtually real models of the item on collection
- Allow adjustments to be made before the need for fabric is even necessary
- Develop a detailed blueprint of the planned production item using the latest PLM software.
- Utilize and follow the strictest standards in production to meet relative quality objectives
Boost Your Star Ratings
A brand suffering from low-star ratings and unflattering reviews has a hard time acquiring new consumers to impress. A popular online presence is crucial to any ecommerce business.
Comments like these…
☆– Doesn’t Fit ☆ – Didn’t Meet Expectations ☆ – Returned
…are not acceptable in today’s online market
Making sure you are working with apparel design and manufacturing companies who use industry leading technology to design your projects gives you an edge in promoting and delivering on as-promised advertising.
Let your apparel set you apart from the competition by creating a five-star online presence and collecting reviews like these…
☆☆☆☆☆-Perfect Fit! ☆☆☆☆☆-Exactly as Expected! ☆☆☆☆☆-Will Buy Again!
Stars Design Group
Stars Design Group is an industry leader in the apparel design and manufacturing process with extensive experience in customized fits, finishes, and trims. SDG pairs cutting edge technology with apparel expertise to design the perfect fitting garment every time.