Capturing Brand Aesthetic through Apparel Design

YSL red bag with an iPhone that has an Instagram page up, in front of the bag there is a Chanel perfume and some earings

This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More

Missouri textile and fashion experts instrumental in building Salvadoran apparel industry

Stars Design Group

CEO Bret Schnitker and chief strategy officer (CSO) Emily Lane joined a delegation of textile and apparel experts invited to El Salvador to advise Salvadoran counterparts on marketing strategies, developing business opportunities, supply chain efficiencies and sourcing in the CAFTA region.

SAINT LOUIS, Mo — Stars Design Group, a global fashion design & production house based  in Saint Louis, Missouri, is providing support to the U.S. government Commercial Law  Development Program (CLDP) in El Salvador.   In February, 2020, CEO Bret Schnitker and chief strategy officer (CSO) Emily Lane joined a  delegation of textile and apparel experts invited to El Salvador to … Read More

How to Protect Your Apparel Business in Volatile Times

Graphic images with the words Covid 19

It’s clear today that we are living in unprecedented times. For many in apparel industry sourcing roles, it is hard to find time and clarity to understand the ever-changing landscape. Over the last few years, businesses in the apparel industry have had to contend with tariffs, rising labor costs, decreasing retails, higher quality expectations, sustainability … the list goes on. … Read More

Clothing Manufacturers: Taking on the Risk

clothing on hangers

When teaming up with an apparel manufacturer to develop your clothing designs, or to help you build an apparel line, you gain much more than simple product development. These experts shoulder a great deal of responsibility to bring your ideas to life in an ethical manner while following legal and financial guidelines. Without their supporting hand, your clothing line can … Read More

Clothing Manufacturers : Responsibilities

clothing-manufacturers-stars-design-group

Designer’s responsibilities vs. Manufacturer’s responsibilities Building an iconic clothing line relies on epic apparel, timing, a little luck, and a solid relationship with an expert in the manufacturing process. When you begin discussions with a potential manufacturing partner, it’s important to lay out your expectations and reasonable to expect a clothing supplier to do the same. Show them you care … Read More