Fashion designers are a best kept secret in the industry. As consumers we know the key figures behind Versace, Gucci, and Chanel, but the people within the fashion house designing the pieces remain nameless fixtures behind the scenes. Many of the masterminds behind these intricate concepts are highly educated individuals with a vast array of knowledge in both art and … Read More
The Guide to Starting a Fashion Brand & Business
For many, starting a business or brand sounds like a dream come true. There’s no boss to report to, and you make your own rules. Becoming an entrepreneur may seem like the ideal career path, but that dream can slip away, without a solid foundation. If done right, the brand has the potential to become a multi-million-dollar company. Done incorrectly … Read More
Apparel Programs as a Brand Extension
It is an iconic piece of apparel that spans gender, socio-economic status and geographic location. The t-shirt is universal fashion that fits all sizes and can be dressed up or down. While graphic t-shirts are a staple in our wardrobe, they are historically a relatively new garment. Printed t-shirts date back to 1942, when an Air Corps Gunnery School shirt … Read More
Stars Design Group CEO, Bret Schnitker, Named 2023 St. Louis Titan 100
Titan CEO and headline sponsor Wipfli LLP are pleased to announce Bret Schnitker as a 2023 St. Louis Titan 100. The Titan 100 program recognizes St. Louis’s Top 100 CEO’s & C-level executives. They are the area’s most accomplished business leaders in their industry using criteria that includes demonstrating exceptional leadership, vision, and passion. Collectively the 2023 St. Louis Titan … Read More
Capturing Brand Aesthetic through Apparel Design
This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More