Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More
The Power of Compelling E-Commerce and Editorial Photography
Living in the digital age, the success of your apparel business depends on more than just the quality of your products. Now more than ever, consumers are turning to online shopping, making the presentation of your brand and products the key to success. There are many components to the overall presentation to consider. The photography you choose should feature the … Read More
The Evolution of Workwear: From Uniforms to Lifestyle Statements
The fascinating world of uniforms and workwear once looked at as seemingly mundane garments has evolved into powerful tools for branding, employee satisfaction, and even personal identity. There are key benefits of well-designed uniform programs, the psychology behind wearing them, and the various factors that contribute to making it a successful program. From Functional Necessity to Fashionable Statements Historically, uniforms … Read More
Fashion Designer Spotlight – Lewis Remele
Fashion designers are a best kept secret in the industry. As consumers we know the key figures behind Versace, Gucci, and Chanel, but the people within the fashion house designing the pieces remain nameless fixtures behind the scenes. Many of the masterminds behind these intricate concepts are highly educated individuals with a vast array of knowledge in both art and … Read More
Implementing 3D Design Into Apparel Manufacturing Workflow
Change is hard and big changes can seem overwhelming. As the fashion industry transitions into 3D design technology there are many challenges, but all are easily managed if you have the right mindset, infrastructure and support. Stars Design Group is built on the foundation of combining talent with technology, adopting 3D design nearly a decade ago. Now that 3D fashion … Read More