CMT vs FPP: Which is the Best Avenue for Your Apparel?

Choosing a manufacturer for your apparel line is a big decision. Your vision for the brand cannot come to fruition without knowing exactly who you are working with, and what their capabilities are. If you are new to the apparel “game”, or struggling to build your brand, take a step back and reevaluate your product development and manufacturing strategy. Some … Read More

Lifestyle Branding

Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More

Technology Boom in the Midwest

In recent years, the Midwest has welcomed tech companies in with open arms as they leave the coasts to call inland states home. The advantages of conducting business in these previously overlooked cities are bountiful. Companies are drawn to the lower cost of operations, more affordable talent, and the convenience of a central location. While the new trend is exciting … Read More

The Power of Uniforms

Look Good. Feel Good. Perform Exceptionally.     Is productivity down? Don’t underestimate the impact uniforms have on your brand’s reputation and your employee’s potential.   If you’re a company with a large workforce that wears uniforms, building strong customer relationships and improving brand recognition are key initiatives. To successfully accomplish this, it is crucial that employees appear professional and … Read More

Shoot For The Stars

How five-star reviews impact a company’s reputation and create powerful bonds with loyal consumers and partners.   In the modern world, everyone with internet access has a voice – one that can seriously impact your apparel line’s reputation. Consumers are eager to share experiences with their peers, good or bad. Positive reviews entice new clients and maintain existing relationships. For … Read More