When teaming up with an apparel manufacturer to develop your clothing designs, or to help you build an apparel line, you gain much more than simple product development. These experts shoulder a great deal of responsibility to bring your ideas to life in an ethical manner while following legal and financial guidelines. Without their supporting hand, your clothing line can … Read More
Clothing Manufacturers : Responsibilities
Designer’s responsibilities vs. Manufacturer’s responsibilities Building an iconic clothing line relies on epic apparel, timing, a little luck, and a solid relationship with an expert in the manufacturing process. When you begin discussions with a potential manufacturing partner, it’s important to lay out your expectations and reasonable to expect a clothing supplier to do the same. Show them you care … Read More
CMT vs FPP: Which is the Best Avenue for Your Apparel?
Choosing a manufacturer for your apparel line is a big decision. Your vision for the brand cannot come to fruition without knowing exactly who you are working with, and what their capabilities are. If you are new to the apparel “game”, or struggling to build your brand, take a step back and reevaluate your product development and manufacturing strategy. Some … Read More
Lifestyle Branding In The Fashion Industry
Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More
Technology Boom in the Midwest
In recent years, the Midwest has welcomed tech companies in with open arms as they leave the coasts to call inland states home. The advantages of conducting business in these previously overlooked cities are bountiful. Companies are drawn to the lower cost of operations, more affordable talent, and the convenience of a central location. While the new trend is exciting … Read More