“Cut out the factory middleman and go direct.” It is a common conversation in the apparel industry, especially for brands looking to reduce production costs. At first glance, working directly with a factory can seem like the obvious choice. If there is no partner between the brand and the factory, the assumption is that the brand will save money. But … Read More
30 Years in Apparel: Three Things That Never Change
The apparel industry has changed dramatically over the last 30 years. The fundamentals of building good product and good business have not. Over three decades in the apparel industry, we have watched technology transform how products are designed, communicated and manufactured. Fax machines gave way to email and text. Hand-drawn sketches evolved into 3D modeling. Manufacturing footprints shifted as entire … Read More
Why Your Pre-Production Sample May Look Different From Bulk
One of the most important stages in apparel production happens between the pre-production sample and bulk manufacturing. While the two should ultimately represent the same finished product, they are created in very different environments—and understanding that difference can help brands set realistic expectations for production. What Is a Pre-Production Sample? A pre-production sample, often called a PP sample, is the … Read More
Your Minimum Order Isn’t the Problem. Your Assortment Might Be.
Unpopular opinion: Most brands don’t have a minimum problem. They have a style and assortment problem. Minimum order quantities are one of the first concerns we hear from brands entering the manufacturing process. The assumption is often that a smaller minimum will make it easier to launch a collection, manage cash flow and reduce inventory risk. While minimums are certainly … Read More
The 5 Mistakes Every First-Time Founder Makes When Launching an Apparel Brand
After more than 30 years in the apparel industry, Stars Design Group has seen countless startups, entrepreneurs, and emerging brands make the same mistakes when launching their first products. The good news? Most of these mistakes are avoidable. For new apparel brands, understanding where things commonly go wrong can save time, money, and a lot of unnecessary stress. Here are … Read More