As the year winds down and the festive season wraps us in its glow, the pace of work softens. It’s the perfect time to pause, reflect, and set intentions for the year ahead. For me, 2026 is about embracing a deeper, more meaningful version of work-life balance—one that doesn’t mean working less, but living more. Work-life balance isn’t about “quiet … Read More
Benefits of Aligning Your Apparel Brand with a Social Cause —And How to Do It Right
In today’s market, consumers are no longer just buying clothes—they’re buying into values. The apparel industry, historically driven by trends and aesthetics, is now being shaped by a deeper layer: social impact. Brands that align themselves with a meaningful cause don’t just make the world a better place, they also win customer loyalty, authenticity, and long-term growth. The Power of … Read More
What Came First: Fashion or Interior Design? The Chicken or The Egg?
Header Image: The Times, photographed by Lorne Campell/Guzelian. Make-up: Lauren Curtis Generational Media Influence Coming of age in the era of social media accompanied by the rise of influencers, I learned about the worlds of fashion and interior design through a screen. I did not have Cosmopolitan, Elle, or Vanity Fair magazines on my coffee table, instead I would scroll … Read More
Lifestyle Branding In The Fashion Industry
Iconic Brands Relate to Consumer Lifestyle How is your clothing line currently seeking attention? Old-fashioned advertising techniques, like catchy jingles and prime TV/radio spots, just aren’t as important anymore. Today, consumers bombarded by constant marketing all vying for their attention, can create a big challenge to a new or developing brand. Defining and building a brands’ identity is more important … Read More