Upon sharing a recent reflective article on the concept of the Bibliothèque Intérieur—the inner library within—it became clear how deeply this idea resonates across many aspects of my life. One of the most significant is my career, where creativity, strategy, and storytelling intersect daily. This realization has inspired the development of an entire series, exploring how this metaphorical library informs … Read More
Why Branding Can Make or Break Your Business
The Foundation of a Strong Brand In today’s competitive landscape, a strong brand is far more than a marketing tool, it’s the foundation that defines how your company is perceived, trusted, and remembered. At Stars Design Group, we’ve seen that branding can be the difference between a product that makes a brief appearance in the market and a brand that … Read More
Bibliothèque Intérieur: The Library Within
A friend recently shared a quote that has lingered in my thoughts like a gentle echo: “Bibliothèque Intérieur — your inner library — the invisible shelf you carry inside, filled with every story that’s ever shaped you. All the books you’ve loved, the heartbreaks you’ve survived, the random quotes that stuck, the memories that built you. They all live in … Read More
Tech Pack 101: Why They Matter in the Apparel Industry
In the fast-paced world of fashion, turning a great design into a finished garment takes more than creativity—it requires clarity, precision, and communication. That’s where tech packs come in. A tech pack (short for technical package) is the blueprint for the production of your apparel design. It outlines every detail a manufacturer needs to bring your vision to life, from … Read More
Tariffs, Transparency & Turnarounds: What’s Shaping Fashion Right Now (August 2025)
From shifting global trade policies to high-profile fines and new sustainability initiatives, the fashion industry is navigating a storm of changes. Brands are being held accountable for their supply chains, governments are rethinking import exemptions, and legacy labels are working hard to stay relevant. Here’s a snapshot of what’s happening now—and what it all means for fashion businesses and consumers … Read More