Embracing Change: The Future of Branding in a Digital-First World

Today’s fashion marketing is undergoing a profound shift, shaped by changing consumer expectations, emerging technologies, and a renewed emphasis on authenticity. In the Clothing Coulture episode “How Fashion Marketing Is Evolving for Today’s Audience,” hosts Bret Schnitker and Emily Lane explore how branding is adapting to stay culturally relevant. From evolving aesthetics to AI-driven personalization and the growing need for … Read More

Fashion Without Boundaries

Women with a ponytail, sunglasses and a white hoddie with the random colors lines going across the image.

Since fashion is rooted in individualism, it provides the LGBTQIA+ community with the freedom of originality as of self-expression. The fashion industry has the ability to make people who do not conform to societal norms of gender feel accepted. From showing diversity in product offers to featuring a wide range of people in marketing campaigns, the fashion community is welcoming … Read More

Fashion Industry: Evolution Not Revolution

Evolution wall art with the words fashion is evolution not revolution

Throughout my career in the apparel industry, I have been designing and developing fashion lines for clients. Guiding my advice on direction and decisions has been a straightforward phrase: fashion is evolution, not revolution. Today, this phrase rings more accurate than ever, crystalizing the core foundations of success for the fashion industry in our push to a post-COVID world. Lectures, … Read More