This year marks 25 years since the founding of Stars Design Group, a milestone that feels both surreal and deeply meaningful. In an industry that’s constantly evolving, with trends that change in a blink and global challenges that keep even the most seasoned professionals on their toes, reaching a quarter-century in business isn’t just a number, it’s a testament to the … Read More
The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?
Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More
What Came First: Fashion or Interior Design? The Chicken or The Egg?
Header Image: The Times, photographed by Lorne Campell/Guzelian. Make-up: Lauren Curtis Generational Media Influence Coming of age in the era of social media accompanied by the rise of influencers, I learned about the worlds of fashion and interior design through a screen. I did not have Cosmopolitan, Elle, or Vanity Fair magazines on my coffee table, instead I would scroll … Read More
Capturing Brand Aesthetic through Apparel Design
This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More