Today’s fashion marketing is undergoing a profound shift, shaped by changing consumer expectations, emerging technologies, and a renewed emphasis on authenticity. In the Clothing Coulture episode “How Fashion Marketing Is Evolving for Today’s Audience,” hosts Bret Schnitker and Emily Lane explore how branding is adapting to stay culturally relevant. From evolving aesthetics to AI-driven personalization and the growing need for … Read More
Why Fashion Brands Are Hungry for Food Imagery
In recent years, a surprising ingredient has found its way into fashion advertising: food. From high-end luxury labels to streetwear brands, food imagery is becoming a visual staple in campaigns designed to capture consumer attention. But why are so many fashion houses suddenly pairing handbags with pastries or couture with cappuccinos? The answer lies in the powerful, universal appeal of … Read More
25 Years of Stars Design Group: A Journey Around the World, Rooted in People and Purpose
This year marks 25 years since the founding of Stars Design Group, a milestone that feels both surreal and deeply meaningful. In an industry that’s constantly evolving, with trends that change in a blink and global challenges that keep even the most seasoned professionals on their toes, reaching a quarter-century in business isn’t just a number, it’s a testament to the … Read More
The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?
Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More
What Came First: Fashion or Interior Design? The Chicken or The Egg?
Header Image: The Times, photographed by Lorne Campell/Guzelian. Make-up: Lauren Curtis Generational Media Influence Coming of age in the era of social media accompanied by the rise of influencers, I learned about the worlds of fashion and interior design through a screen. I did not have Cosmopolitan, Elle, or Vanity Fair magazines on my coffee table, instead I would scroll … Read More
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