Capturing Brand Aesthetic through Apparel Design

YSL red bag with an iPhone that has an Instagram page up, in front of the bag there is a Chanel perfume and some earings

This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More