Designing High-Performance Clothing for Functionality

A hiker on top of a mountain walking on the rocks

Creating high-performance clothing is a challenging task that requires a deep understanding of fabric selection, functionality, design, fit, and garment construction. If one element is wrong, the garment may no longer function in the rigorous conditions of the activity. Adding to the complexity, some details may counteract each other, rendering one, or both ineffective. Every decision in the process is … Read More

Fashion Designer Spotlight – Lewis Remele

Lewis Remele Spotlight Banner

Fashion designers are a best kept secret in the industry. As consumers we know the key figures behind Versace, Gucci, and Chanel, but the people within the fashion house designing the pieces remain nameless fixtures behind the scenes. Many of the masterminds behind these intricate concepts are highly educated individuals with a vast array of knowledge in both art and … Read More

Stars Design Group Partners with threeASFOUR to produce new line

Stars Design Group

ThreeASFOUR ASONE

SAINT LOUIS, Mo —  St Louis based fashion design and production house, Stars Design Group (SDG), is excited to announce it has teamed up with iconic New York fashion design collective threeASFOUR to develop and produce its new scalable lifestyle brand threeASFOUR asONE. SDG executives, Bret Schnitker (CEO) and Emily Lane (Chief Strategy Officer) were on hand when the new … Read More

Stars Design Group acquires New York based influencer clothing brand

Stars Design Group

Natalie Yellow Dress INSPR

SAINT LOUIS, Mo — Stars Design Group, a global apparel design and manufacturing company is  excited to announce the acquisition of New York based INSPR, an apparel company producing limited  edition collections from its community of influencers.  The deal is a partnership with Steve Smith, CEO of the Lawrence Group and Will Smith, Managing  Director of Investments and Asset Management … Read More

Capturing Brand Aesthetic through Apparel Design

YSL red bag with an iPhone that has an Instagram page up, in front of the bag there is a Chanel perfume and some earings

This amazing business that I have had the opportunity to be a part of for thirty years hinges mainly on some form of aesthetic. From the first choice of a fig leaf over another arboreal choice, Humankind has made choices to represent in some aspect of who they are by what they wear. Notable global brands have harnessed consumer appeal … Read More