In the fast-paced world of fashion, turning a great design into a finished garment takes more than creativity—it requires clarity, precision, and communication. That’s where tech packs come in. A tech pack (short for technical package) is the blueprint for the production of your apparel design. It outlines every detail a manufacturer needs to bring your vision to life, from … Read More
Tariffs, Transparency & Turnarounds: What’s Shaping Fashion Right Now (August 2025)
From shifting global trade policies to high-profile fines and new sustainability initiatives, the fashion industry is navigating a storm of changes. Brands are being held accountable for their supply chains, governments are rethinking import exemptions, and legacy labels are working hard to stay relevant. Here’s a snapshot of what’s happening now—and what it all means for fashion businesses and consumers … Read More
The Fit Factor: Why Garment Fit is Still the Biggest Pain Point in Apparel
In fashion, first impressions matter, but second impressions build loyalty. A striking design may catch someone’s eye, but if the fit is off, that excitement quickly turns into disappointment. For new and seasoned apparel brands alike, fit remains one of the most complex and critical elements of successful product development. Despite the rise of virtual try-ons, size calculators, and consumer … Read More
Embracing Change: The Future of Branding in a Digital-First World
Today’s fashion marketing is undergoing a profound shift, shaped by changing consumer expectations, emerging technologies, and a renewed emphasis on authenticity. In the Clothing Coulture episode “How Fashion Marketing Is Evolving for Today’s Audience,” hosts Bret Schnitker and Emily Lane explore how branding is adapting to stay culturally relevant. From evolving aesthetics to AI-driven personalization and the growing need for … Read More
The Value of Ongoing Education in Apparel
In the fast-paced world of fashion and apparel, trends change in the blink of an eye. But while the spotlight often shines on the final product (the latest collections, designs, or innovations), the most enduring success in this industry comes from something less flashy but far more powerful: ongoing education. At its core, fashion is a language. One that’s constantly … Read More