Listen to the blog here: Custom apparel can significantly boost revenue, even if it’s not the primary focus of your business. Let’s take a look at how this plays out in the competitive beverage industry. In today’s fiercely competitive beverage market—whether it’s beer, wine, hard seltzers, or spirits—finding creative ways to drive revenue is more important than ever. While traditional … Read More
Navigating the Green Terrain: Balancing Sustainability and Greenwashing in the Fashion Industry
In the ever-evolving landscape of fashion, the journey toward sustainability is fraught with challenges, complexities, and opportunities. As the industry strives to align with rising consumer consciousness, the dialogue surrounding greenwashing versus genuine eco-friendly initiatives remains paramount. In a recent episode of Clothing Coulture, Bret Schnitker and Emily Lane shed light on this multifaceted issue, offering valuable insights and guidance … Read More
How to Build Your Core
Listen to blog here: If you are reading this for tips on building rock-hard 6-pack abs, this isn’t the article for you. Now, if you are looking to develop an apparel program that is rock solid and provides an excellent revenue stream for your business, this is the place for you. Whether or not clothing is a main vertical for … Read More
The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?
Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More
Geopolitics and Sustainable Fashion: A Complex Journey
Listen to the blog here: Have you ever wondered why European initiatives look so different from the American approach to sustainability? A fundamental answer is geopolitics. This is the study of how politics, economics, and geography interact to influence national policy, providing extra context behind foreign policy decisions. Geopolitics helps us to understand the limitations and areas of opportunity for … Read More