In the ever-evolving landscape of fashion, the journey toward sustainability is fraught with challenges, complexities, and opportunities. As the industry strives to align with rising consumer consciousness, the dialogue surrounding greenwashing versus genuine eco-friendly initiatives remains paramount. In a recent episode of Clothing Coulture, Bret Schnitker and Emily Lane shed light on this multifaceted issue, offering valuable insights and guidance … Read More
How to Build Your Core
Listen to blog here: If you are reading this for tips on building rock-hard 6-pack abs, this isn’t the article for you. Now, if you are looking to develop an apparel program that is rock solid and provides an excellent revenue stream for your business, this is the place for you. Whether or not clothing is a main vertical for … Read More
The Big Apparel Branding Question – Should I choose Off-the-Shelf Promotional Apparel or a Custom Apparel Program? What is the Difference?
Listen to the blog: Understanding the differences between off-the-shelf promotional apparel, like that from the Advertising Specialty Institute (ASI), and custom apparel programs can be challenging, especially if you are not an expert in the field. The decision-making process can feel daunting. Let us explore the key distinctions, the pros and cons of each option, and take an overall look … Read More
Geopolitics and Sustainable Fashion: A Complex Journey
Listen to the blog here: Have you ever wondered why European initiatives look so different from the American approach to sustainability? A fundamental answer is geopolitics. This is the study of how politics, economics, and geography interact to influence national policy, providing extra context behind foreign policy decisions. Geopolitics helps us to understand the limitations and areas of opportunity for … Read More
The Power of Compelling E-Commerce and Editorial Photography
Living in the digital age, the success of your apparel business depends on more than just the quality of your products. Now more than ever, consumers are turning to online shopping, making the presentation of your brand and products the key to success. There are many components to the overall presentation to consider. The photography you choose should feature the … Read More