The Fit Factor: Why Garment Fit is Still the Biggest Pain Point in Apparel

Two women looking at clothing on a rack both women have a clothing in their hands one is a yellow dress the other is a black blazer

In fashion, first impressions matter, but second impressions build loyalty. A striking design may catch someone’s eye, but if the fit is off, that excitement quickly turns into disappointment. For new and seasoned apparel brands alike, fit remains one of the most complex and critical elements of successful product development. Despite the rise of virtual try-ons, size calculators, and consumer … Read More